Dunhill International List Co., Inc.

(By Robert Dunhill)

We all know that the stronger the password we create, our website accounts are safer from unauthorized access. However, not every website you sign up for requires you to choose a strong password. Everyone understands the value of protecting their information but oftentimes we are careless in our password choices because we fear not remembering them. You should always choose a powerful and secure password that you can remember and would be hard for others to figure out. Here are some tips for choosing a powerful password and keeping it secure:

•  Create a password that is between 8 and 14 characters long.
•  Use a mix of numbers, letters and special characters.
•  Never use the USER or ID name as the password or any variation of the ID name.
•  Don’t use common keyboard sequences, such as abc123 or dfgh!@#.
•  Don’t use names or nicknames of people, pets, places or personal info about you, family or friends.
•  Don’t use a word from any dictionary, be it Spanish, French, medical, etc.
•  Don’t use full words with a number appended to the beginning or end.
•  Don’t write your password down or store it on your computer where others can find it.
•  Modify at least 3 characters when changing an old password.
•  Don’t tell anyone your password.
  

(by Robert Dunhill, President)

     Is your customer file lacking crucial email address data? Dunhill International can append email addresses to your customer file.    

Email Address Appending is matching an individuals’ unique name and postal address in your customer database with their email address.  Check out this web page for a description of how the appending process works. 

     Perhaps you want the opposite append – you  have the email addresses but not the name and postal information necessary to reach your clients via direct mail. 

Postal Address Appending is the reverse of email appending.We take your email database and append names and postal addresses to your records.  We can even include phone numbers. 

What about having outdated emails in your file?  If you need to find your client’s new email address, we can help with that too. 

List Hygiene is finding new email addresses for your customers or inquiries whose email you have is no longer valid, or updating their postal address and phone number. 

At Dunhill, whatever your database needs we will clean it up and add data to your fileso that you have more opportunities to reach your clients with  your message.  

Call or email us today 1-800-DUNHILL (386-4455) or dunhill@dunhills.com and start reaching more of your clients while saving yourself time and money.

(by Robert Dunhill, President) 

When the subject of list accuracy comes up, marketers are aware that a list of business firms versus a list of executives has different accuracy percentages. 

Ruth Stevens, a customer acquisition and retention consultant and a Columbia University Professor, says it like it is.  She maintains that companies stay in business longer than the employees that work there.  Employees get fired, they change jobs at an unknown or very high rate. 

Most new small businesses are out of business the first year.  The rate could be as high as 60% to 70%. 

Marketers who are reaching new businesses might get valuable new business but percentage of prospects they reach were less than they believed possible.  Many fold up in the first year or two.  

Mailing list companies try and confirm the accuracy of the new business lists especially those with under ten employees.  

Emails sent to the executive of these companies will carry a higher delivery rate.

(by Lisa Martino, Marketing Director) 

Your customer database is perhaps your most important business asset.

No matter what type of database software you use for your customer database, something custom designed for your business to off the shelf contact management software, it’s important to keep the customer data updated.

Updating your customer data includes purging old data from time to time, revising contact information as soon as you are informed of changes, and adding additional forms of contact where information is missing. For larger databases this can be challenging and using a list hygiene service will help to clean up incorrect address, phone and email information.

If you receive too much return mail or have trouble keeping your database clean, ask us how we will help clean your database through our list hygiene service. A clean database will improve your deliverability by correcting any errors in your customer‘s address information. Improved deliverability means money saved in printing and postage costs.

While you are having your list cleaned, Dunhill can also append missing information such as phone numbers and email address.

Call us today for more information 1-800-DUNHILL (386-4455).

(by Robert Dunhill, President) 

Please come visit us at the DMA Conference at the Boston Conference & Exhibition Center on October 2-4.

We’d love to meet with you to discuss how Dunhill’s direct marketing services can help you reach your profit goals. Our booth number is #602. We’ll talk about:

* Accurate, targeted lists customized to match your best clients.
* Print and mailing service.
* Opt-in email lists to target prospects.
* Phone and email appending .
* List Hygiene service to update your in-house lists.

We have 75 years of list experience to benefit your direct mail program. Please call Cindy Dunhill at 561-910-6422 to set an appointment to discuss your direct marketing needs.

See you in Boson!

Robert Dunhill, President